TikTok dad or mum ByteDance is shutting down its short-lived e book writer

TikTok dad or mum ByteDance’s e book writer eighth Observe Press is closing up store, in accordance with a report from The Bookseller.

By way of its #BookTok group, TikTok has develop into an irreplaceable engine for publishers to drive e book gross sales; even self-published authors have discovered unprecedented success by capturing a viral second on TikTok. ByteDance took the subsequent logical step in 2023, figuring that if the app was revolutionizing e book gross sales, then it could as properly money in on promoting its personal books.

However ByteDance’s foray into publishing is being lower brief. Whereas authors had been drawn to eighth Observe Press as a result of it appeared like its affiliation with TikTok may drive gross sales, the press is now telling writers that it’s going to shut down and provides them their publication rights again.

It’s not clear why ByteDance has shut down the press after such a brief lifespan. The corporate has not responded to TechCrunch’s request for remark, nor has it responded to requests from some other retailers to this point.