Threads is nearing X’s each day app customers, new information reveals
Instagram Threads is near catching as much as high competitor X by way of cell app customers, based on new information from market intelligence supplier Similarweb. In June 2025, Threads’ cell app for iOS and Android noticed 115.1 million each day lively customers, representing 127.8% year-over-year progress; X reached 132 million each day actives, as its year-over-year progress declined by 15.2%.
By comparability, decentralized social community Bluesky grew a large 372.5% year-over-year as of June, however its worldwide each day lively customers stay a reasonably small determine: simply 4.1 million each day lively customers as of June, the agency’s estimates point out. (In complete, Bluesky has over 37 million registered customers right now, its personal information reveals.)
Bluesky had benefited vastly late final 12 months following the U.S. presidential elections, as customers left X in protest of its proprietor, Elon Musk, changing into intently allied with President Trump. That preliminary surge started slowing earlier this 12 months. Extra just lately, Bluesky has been on the receiving finish of plenty of complaints that it’s develop into an excessive amount of of a left-leaning echo chamber, which may have pushed some customers again to Threads.
Whereas Bluesky nonetheless has long-term potential due to how its infrastructure permits a extra open, user-configurable type of social networking, the present race now could be between Threads and X.
Total, the brand new cell information means that Threads may develop into a extra important competitor for X throughout iOS and Android, probably consuming up extra of the advert {dollars}, which is Meta’s solely monetization technique for Threads right now.
Nonetheless, that competitors is simply neck and neck on cell gadgets, as X has a bonus on the net.
Similarweb discovered that X’s worldwide each day net visits are nicely forward of Threads’, with the previous seeing 145.8 million common each day net visits worldwide in June 2025, in contrast with simply 6.9 million for Threads.
Right here, Threads is simply a bit forward of Bluesky’s 5.3 million common each day net visits.
For Bluesky, the determine possible means informal customers are visiting its web site to learn posts, however could or could not have develop into engaged sufficient to obtain its cell app. Meta’s Threads has put extra of its concentrate on its cell app from day one, because it launched earlier than the online app and sees extra traction.
Within the U.S. market, issues look slightly completely different.
Bluesky noticed 2.4 million common each day net visits in June from U.S. customers, larger than Threads’ 985.2K. After all, X was nonetheless the one to beat, with 33.1 million common each day net visits within the U.S.
On cell, it was a more in-depth competitors between Threads and X, with the Meta-owned social community seeing 15.3 million U.S. each day lively customers on iOS and Android in contrast with 22.9 million for X. (Bluesky had a a lot smaller exhibiting, with simply 1.1 million U.S. each day actives on cell, the agency’s date reveals.)
Bluesky’s long-term potential, in the meantime, could have much less to do with surges of recent customers who are available in protest of one other community’s insurance policies and extra with its funding in a broader open social ecosystem. Those that go to Bluesky just because it’s not X could not keep on the app if it doesn’t instantly meet their wants, and so they could return to X or transfer to Threads as a substitute.
Those that go to Bluesky due to the expertise it’s constructing could also be extra more likely to stay to see what it’s capable of create over time.
Formally, Threads has 350 million month-to-month lively customers, per Meta’s newest earnings report. X, a non-public firm, is not required to share metrics publicly. Musk final 12 months claimed that X has 600 million month-to-month lively customers, nevertheless.