Rosalía and New Steadiness Are the Excellent Match

International famous person Rosalía has formally joined the New Steadiness household, and he or she’s doing it her approach. Identified for pushing boundaries in music and vogue, the Grammy-winning artist now brings her fearless model to the long-lasting athletic model.

Her journey begins on a rooftop at sundown, wearing street-ready gear that matches town’s vitality. From there, the story unfolds like a movie. She speeds via metropolis streets, a daring determine in a trench coat, moving into the New Steadiness headquarters with function.

Rosalía – New Steadiness Ambassador

Every scene, shot like a film, captures a robust message: this goes past sneakers. It’s about motion, imaginative and prescient, and daring self-expression. On the heart of the marketing campaign is the all-new New Steadiness 204L.

It’s a mixture of retro and futuristic, it blends early 2000s tech with modern suede overlays. Rosalía walks confidently in them, displaying how vogue and efficiency can stay facet by facet.

The five-part marketing campaign tells a deeper story, one in every of creativity, tradition, and breaking limits. And all of it results in the reveal: a customized portray of the New Steadiness x Rosalía emblem, symbolizing their artistic union.

“I’ve at all times been a fan of New Steadiness, and that’s why working with the model is very thrilling for me,” says Rosalía.