Zimmermann’s Fall 2025 Marketing campaign Blooms in Flower Fields

A golden haze settles over Portugal’s wildflower fields, the place Zimmermann’s fall 2025 marketing campaign units the scene. Fashions Annemary Aderibigbe and Lexi Boling lead the visible story, captured by the lens of Benny Horne and styled to dreamy perfection by Romy Frydman.

Zimmermann Fall 2025 Marketing campaign

The Zimmermann assortment attracts its soul from the haunting fantastic thing about Picnic at Hanging Rock, the Seventies Australian thriller movie. Very similar to the film, the marketing campaign strikes from comfortable innocence right into a deeper, extra mysterious world. Flowing silhouettes, sheer materials, and layers of lace echo a nostalgic previous.

Earthy tones like burnt sienna, cream, and deep bronze floor the seems in nature. Snakeskin motifs slither subtly throughout sheer panels and capes, hinting at secrets and techniques beneath the floor.

In a single scene, the fashions stride hand-in-hand over sunlit hills. In one other, they linger amongst daisies and previous buildings, their attire catching the wind like whispered spells.