Astronomer faucets Gwyneth Paltrow as ‘short-term spokesperson’ after Coldplay kiss cam scandal

In one of many strangest company pivots in latest reminiscence, information analytics firm Astronomer has enlisted Oscar-winning actress and Goop founder Gwyneth Paltrow as a “very short-term” spokesperson, following the viral fallout from a scandal involving its now-former CEO and Chief Individuals Officer.

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The weird saga started when CEO Andy Byron and HR govt Kristin Cabot have been caught kissing on the kiss cam at a Coldplay live performance outdoors Boston. Their panicked try to keep away from the large display screen solely fueled hypothesis and set social media ablaze. The 2 have been later confirmed to be having an affair, resulting in each resigning from the corporate.

Even Coldplay frontman Chris Martin — Paltrow’s ex-husband — couldn’t assist however weigh in, joking throughout the present, “Both they’re having an affair, or they’re simply very shy.”

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Within the aftermath, Astronomer launched a tongue-in-cheek social media video that includes Paltrow addressing the scandal in probably the most absurdly oblique means attainable. “Astronomer has gotten numerous questions over the previous couple of days, they usually needed me to reply the commonest ones,” she says within the video, as on-screen textual content begins to spell out: “OMG! What the precise f—.”

Earlier than the query finishes, the video cuts to Paltrow calmly saying, “Sure, Astronomer is the very best place to run Apache Airflow. We’ve been thrilled so many individuals have a newfound curiosity in information automation.”

The transfer is as self-aware as it’s surreal, and a few have known as it a masterclass in disaster PR. One person on X put it greatest: “This belongs within the disaster administration corridor of fame.”