H&M’s Fall 2025 Marketing campaign Simply Took Over London

London simply grew to become the last word runway. The H&M fall-winter 025 marketing campaign hits the streets with high-drama silhouettes, luxe textures, and a forged that owns the second. Mona Tougaard, Vittoria Ceretti, Alex Consani, and Sora Choi lead the cost. They every convey severe presence and character to this city takeover.

H&M Fall/Winter 2025 Marketing campaign

Shot on location in London, the marketing campaign is a love letter to the town’s rebellious trend DNA. There are sweeping pleated skirts, leather-based minis, energy tailoring, and pretend fur collars that beg to be touched. Wealthy mocha browns, creamy neutrals, and plaid-on-plaid give it that 90s Britpop power.

From argyle knits and sharp blazers to floor-sweeping maxis and snake-print boots, the styling is equal elements nostalgic and next-level. These H&M garments are made to face out. The vibe? Effortlessly assured.

It’s such as you simply stepped off the catwalk and straight into actual life. That is with the wind at your again and someplace necessary to be. This assortment focuses on visible motion. A daring stroll by means of London’s trend previous, styled for the longer term. Mona, Vittoria, Alex, and Sora are setting the tone for what’s subsequent.