Gwyneth Paltrow Joins Apple Martin in GapStudio’s Fall Seems

Gwyneth Paltrow and her daughter Apple Martin are entrance and middle in GapStudio’s fall-winter 2025 marketing campaign, proving model can run within the household. The mother-daughter duo channel pure stylish, modeling items that reimagine Hole classics for in the present day.

Photographed by Mario Sorrenti and styled by Alastair McKimm, the marketing campaign embraces intimacy and energy. The photographs seize quiet confidence, whereas the garments communicate volumes.

GapStudio Fall/Winter 2025 Marketing campaign

Tailor-made coats in camel, sculptural denim jackets and attire, fluid satin slips, and sharp poplin shirts outline the gathering. Pops of vegan patent leather-based add boldness, whereas a refined palette of blues, neutrals, and smooth rose retains the whole lot versatile.

The Hole marketing campaign’s narrative is about connection via model. For instance, a shared closet, the place previous and current blur. Apple pulls inspiration from Gwyneth’s ’90s wardrobe, making it her personal. The seems inform a narrative of reminiscence, individuality, and empowerment throughout generations.

With Zac Posen on the artistic helm, GapStudio Assortment 03 celebrates nostalgia with a contemporary viewpoint.