Apple Martin Escapes to Nature in Self-Portrait

Apple Martin is getting into her personal highlight as the brand new face of Self-Portrait’s fall-winter 2025 marketing campaign. Photographed by Ryan McGinley and styled by Mel Ottenberg, the story unfolds throughout an upstate New York orchard and forest, capturing a fairytale-meets-fashion power.

The marketing campaign reveals Apple as each muse and thriller. In a single shot, she holds a bow amongst apple bushes, her silver sequin gown flashing like armor. In one other, she kneels amongst fallen fruit in delicate lace.

Self-Portrait Fall/Winter 2025 Marketing campaign

Essentially the most placing picture options her standing barefoot in a white robe, a golden snake draped throughout her shoulders. It’s a daring, Eve-like image of innocence and rise up. The gathering itself blends Self-Portrait’s romantic signatures like lace, shimmer, and construction with a playful British sensibility.

For Apple, who beforehand appeared in a Hole marketing campaign alongside her mom, Gwyneth Paltrow, this marks her first solo second as a vogue ambassador.

“I’m so excited for this marketing campaign to be out on this planet,” Apple says. And with McGinley’s dreamy lens and Ottenberg’s easy styling, it’s clear: that is only the start of her personal self-portrait.