Aimee Lou Wooden is the New Face of Versace Greca Eyewear

Aimee Lou Wooden turns up the star energy in Versace’s new Greca eyewear marketing campaign, starring alongside Joseph Quinn. The famed actress, recognized for her position in The White Lotus, brings her mix of softness and edge to a sequence of portraits that really feel each intimate and glamorous.

She wears two standout kinds from the Greca line: the smooth Navigator optical glasses and their daring sun shades counterpart, each marked with the long-lasting Greca motif alongside the temples. It marks the primary marketing campaign beneath the inventive course of Dario Vitale.

Versace Greca Eyewear 2025 Marketing campaign

Shot by pictures duo Anuschka Blommers and Niels Schumm, the photographs are all about distinction. There’s shadow and light-weight, power and vulnerability. Every Versace picture lingers, catching the quiet energy of introspection. Whether or not Aimee is leaning into the lens or misplaced in thought, there’s a hypnotic stillness that pulls you in.

Stylist Leopold Duchemin retains the vibe clear and assured with black leather-based and sharp gold particulars, permitting the eyewear to do the speaking. The Greca sun shades make a press release, whereas the opticals hit that good be aware between retro and futuristic. Collectively, they communicate to a duality that feels traditional, however by no means predictable.