Former DreamWorks CEO Jeffrey Katzenberg co-leads $15.5M Collection A for AI video advert platform

DreamWorks co-founder Jeffrey Katzenberg’s enterprise fund WndrCo co-led a $15.5 million Collection A spherical for Creatify, an AI video advert platform.

Creatify’s AdMax platform makes use of AI to rapidly generate dozens of video ads, that are geared towards social media advertising and marketing — AdMax analyzes high-performing social video campaigns on apps like TikTok and Instagram to form its output.

Tech trade titans have been bullish on AI promoting. Meta CEO Mark Zuckerberg lately spoke about his ambitions to automate all of promoting with an AI advert software, which might take a look at hundreds of advertisements on Fb, Instagram, and Threads customers.

This diploma of automation could seem drastic, however it’s not a foregone conclusion. Whereas Katzenberg has been an leisure trade government since earlier than DVDs had been invented, his bets will not be all the time right — he was additionally the founding father of Quibi, the brief video platform that infamously raised $1.75 billion and shut down six months later.