Amelia Grey Rocks the PUMA Mostro in New Marketing campaign

PUMA turns heads with its newest marketing campaign starring mannequin Amelia Grey, bringing fierce vitality to the return of the Mostro sneaker. Recognized for her trendsetting edge, Grey captures the daring angle of the Mostro in a collection of gritty, nighttime-inspired visuals. From lounging on a mattress to posing in entrance of a distressed wall, she exhibits how effortlessly the shoe stands out.

PUMA Mostro 2025 Marketing campaign

The star of the present is the “Pelé Yellow” Mostro. It’s a low-profile PUMA sneaker with critical character. Its design fuses the modern strains of a Sixties observe spike with the informal attraction of an Nineteen Eighties browsing shoe. The outcome? A daring silhouette outlined by its spiked sole and strap closure that feels retro, fashionable, and completely recent.

Amelia Grey describes the Mostro as “comfortable, cool, and simply very easy to put on.” Whether or not dressed up or down, the shoe immediately pulls an outfit collectively. And on this marketing campaign, Grey proves it. She pairs the sneakers with outsized denims, pink socks, and a sheer black prime for a laid-back however statement-making look.

Mark your calendars: the “Pelé Yellow” Mostro drops June 5, 2025. You’ll be able to seize a pair at PUMA.com, PUMA flagship shops, and choose retailers. Extra drops are anticipated later this yr.