Amazon is shutting down its Freevee app in August
Amazon plans to close down its standalone Freevee app in August, in accordance with an in-app discover to customers. The free, ad-supported streaming service is directing viewers to proceed watching Freevee content material on Prime Video.
“Prime Video is the brand new unique dwelling for Freevee Television present, films, and Reside TV,” the discover to readers states. “The Freevee app shall be accessible till August 2025. Proceed watching your favourite Free Originals and our library of hit films, reveals, and dwell TV on Prime Video at no cost, no subscription wanted. Obtain Prime Video to get began and sign-in along with your Amazon account.”
The transfer doesn’t come as a shock, as Amazon confirmed again in November 2024 that it was sunsetting the service and integrating its content material into Prime Video.
Amazon stated in a press release on the time that it had “determined to section out Freevee branding. There shall be no change to the content material obtainable for Prime members, and an unlimited providing of free streaming content material will nonetheless be accessible for non-Prime members, together with choose Originals from Amazon MGM Studios, quite a lot of licensed films and collection, and a broad library of FAST Channels — all obtainable on Prime Video.”
Amazon’s choice to close down the service seemingly displays a strategic transfer to simplify its choices and centralize content material on a single platform. As a substitute of working two separate companies, the corporate is consolidating its streaming efforts round Prime Video.
Launched in 2019, Freevee is offered in the US, United Kingdon, Germany, and Austria. The service was initially known as “IMDb TV” and later rebranded to Freevee in 2022.
Widespread authentic collection on Freevee embrace Emmy-nominated actuality comedy present “Jury Obligation,” crime present “Bosch: Legacy,” cleaning soap opera “Neighbours,” and extra. These reveals are accessible on Prime Video underneath the “Look ahead to Free” part.
The information comes a number of weeks after a Nielsen report discovered that streaming companies surpassed each cable and community tv in complete viewership amongst folks within the U.S. for the primary time in Could, and that free streaming companies have been a serious driver of streaming’s general success. The report discovered that PlutoTV, Roku Channel, and Tubi accounted for a mixed 5.7% of complete TV viewing in Could.