AMD takes purpose at Nvidia’s AI {hardware} dominance with Brium acquisition
AMD’s newest acquisition may assist scale back Nvidia’s market dominance relating to AI {hardware}.
Semiconductor large AMD on Wednesday introduced it acquired AI software program optimization startup Brium. Phrases of the deal weren’t disclosed.
Brium is a startup that seems to be in stealth mode. The startup builds machine studying functions to allow AI inference, the method a skilled AI mannequin makes use of to attract conclusions from new knowledge, throughout quite a lot of totally different {hardware} choices, in line with a weblog submit on Brium’s bare-bones web site.
Reducing by way of that jargon a bit, Brium can assist retrofit AI software program to work with totally different AI {hardware} than it may need been designed for initially.
In a press launch, AMD mentioned its acquisition of Brium will assist its dedication to “constructing a high-performance, open AI software program ecosystem that empowers builders and drives innovation.”
Whereas AMD is saying that this acquisition helps create a extra open AI ecosystem, which isn’t fallacious, it appears clear that it’s additionally meant to assist AMD overcome one in all its greatest roadblocks: a big share of AI software program is being designed for Nvidia {hardware} and chips.
Brium’s sole weblog submit, which got here out in November 2024, talked concerning the trade’s reliance on Nvidia and referred to as out AMD particularly.
“Lately, the {hardware} trade has made strides in direction of offering viable alternate options to Nvidia {hardware} for server-side inference,” the weblog submit reads. “Options resembling AMD’s Intuition GPUs provide robust efficiency traits, nevertheless it stays a problem to harness that efficiency in apply as workloads are sometimes tuned extensively with Nvidia GPUs in thoughts. At Brium, we intend to allow environment friendly [model] inference throughout a spread of {hardware} architectures.”
That is AMD’s fourth strategic acquisition previously two years, with the corporate’s purpose being to foster an open supply AI ecosystem, in line with the press launch. The corporate beforehand acquired Silo AI (in July 2024), Nod.AI (October 2023), and Mipsology (August 2023).
TechCrunch has reached out to AMD for extra info.