Apple is wanting into shopping for Perplexity AI

Apple might have stayed quiet on the AI entrance throughout its WWDC 2025 keynote, however behind the scenes, the corporate is actively exploring new strikes within the area.

In keeping with Bloomberg, Apple has held early inner discussions — led by its head of mergers and acquisitions — a couple of potential acquisition of Perplexity AI, the AI-powered search startup based by Aravind Srinivas. Whereas no formal provides have been made, prime Apple executives have thought-about a number of eventualities involving the corporate.

One choice is a partnership that will combine Perplexity’s know-how into iOS to energy a local AI search expertise. One other risk is a full acquisition, which might enable Apple to combine Perplexity’s AI immediately into Siri or a broader Apple-run search platform.

The report additionally notes that buying Perplexity may give Apple a strategic fallback if its multibillion-dollar search take care of Google — value billions yearly to maintain Chrome the default search engine on iOS — is compelled to finish by a courtroom order.

Regardless, the transfer can be a strategic win for Apple, which continues to path behind rivals like Google and Meta within the AI race. At WWDC, Apple as soon as once more prevented giving any concrete timeline for the rollout of its much-hyped Apple Intelligence replace for Siri. Rumors counsel the corporate is considerably delayed, with doubts rising about whether or not the revamped Siri can be prepared by the top of the 12 months.