Beyoncé x Levi’s Denim Is a Glowing Energy Play

Beyoncé is proudly owning denim. Within the ultimate chapter of Levi’s year-long REIIMAGINE marketing campaign, Queen Bey drops the mic (and the match) in “The Denim Cowboy,” a brief movie that blends ‘80s advert nostalgia with sharp, fashionable glam.

Beyoncé x Levi’s Denim Cowboy Marketing campaign

Styled in head-to-toe crystal-encrusted denim, Beyoncé debuts the BEYONCÉ x LEVI’S® assortment with Western edge and simple type. Her signature look? The Western Crystal ‘90s Shrunken Trucker jacket ($250) paired with the brand new 501® Curve denims ($150), a reengineered icon constructed to hug curves whereas maintaining that timeless straight-leg vibe.

The movie, soundtracked by an unique model of “Levii’s Denims” from her Grammy-winning Cowboy Carter album, stitches collectively earlier marketing campaign moments together with “Launderette,” “Pool Corridor,” and “Fridge”. It turns into a ultimate, cinematic drop.

Shot by Grammy-winning director Melina Matsoukas, it’s an influence transfer. Out there now on Beyoncé.com and globally August 7 on Levi.com and in choose Levi’s® shops, the gathering additionally contains two full denim units prepared in your personal main-character second.