Brad Pitt, Sat Hari and the street to linen
Brad Pitt, Sat Hari, and the lengthy street to linen
So far as origin tales go, God’s True Cashmere has one of many craziest. The IYKYK luxurious model was based in 2019 in Los Angeles by Brad Pitt and jewelry designer and holistic healer Sat Hari, after the latter had a dream that includes the F1 star wanting “like a leprechaun”. As we speak, the corporate stories earnings within the eight figures with exponential year-on-year progress.
We sat down with Sat Hari final month within the model’s showroom in Paris, the place she brazenly spoke about each the model’s journey in addition to her personal. It was one in all my favorite interviews I’ve carried out thus far this yr (and never simply because we meditated beforehand), so I hope you get pleasure from studying it as a lot as I loved writing it.
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In different information:
Is jewelry prepared for dwell streaming?
As soon as a quieter nook of vogue retail, jewelry is now thriving within the loudest a part of the web: TikTok. Is jewelry lastly prepared for dwell streaming?
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Ilia Magnificence’s subsequent chapter
Final month, Ilia Magnificence entered the intensifying blush race with the launch of its Comfortable-Focus Blurring providing. The debut is a part of a rising pipeline below new CEO Paul Schiraldi, who joined in October 2024. Right here Schiraldi shares his plans for the Canadian clear magnificence model.
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Additionally on the sweetness entrance, this week’s Magnificence Development Tracker particulars the haircare manufacturers to know.
Upcoming occasions
How one can win vogue’s AI race, Reside Webinar — Be part of us on 14 August to find how vogue manufacturers are adopting AI in 2025.
Future threads: Picture, funding and innovation, Tokyo Trend Week — Be part of us on 5 September to find the rising tendencies and alternatives within the Center East.
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