Browns announce ‘Alpha Dawg,’ offered by DUDE WIPES as the brand new alternate helmet for the 2025 season

BEREA, Ohio – Right now, the Cleveland Browns unleashed “Alpha Dawg” and let the world know there is a new chief of the pack. For the primary time ever, “Alpha Dawg,” offered by DUDE Wipes, shall be an all-brown alternate helmet that shall be worn with an all-brown jersey mixture in the course of the 2025 season.

“Alpha Dawg” is constructed for the gridiron, bred for dominance and shall be featured throughout three Cleveland Browns residence video games this yr, together with Sept. 21 versus the Inexperienced Bay Packers, Oct. 19 versus the Miami Dolphins and Dec. 7 versus the Tennessee Titans. The helmet contains a matte all-brown shell, with a brown stripe between two orange stripes within the center and an all-brown facemask. This would be the first time within the historical past of the group {that a} brown helmet shall be worn.

“‘Alpha Dawg’ embodies what we got down to be because the Cleveland Browns, the leaders of the pack. We’re enthusiastic about this new alternate helmet and the ode it pays to the wealthy historical past of the colour brown as a part of our group, switching it up from our iconic orange helmets,” mentioned JW Johnson, Cleveland Browns Government Vice President and Companion. “We sit up for the staff sporting the all-brown helmet and uniform mixture for the primary time on September 21 at Huntington Financial institution Area and leaning into the ‘Alpha Dawg’ mentality all through the 2025 season.”