Chloé Heads to the South of France for Winter 2025 Advert

Chloé turns up the warmth this winter with a marketing campaign that’s something however quiet. Shot by David Sims within the South of France, Grace Hartzel owns each body like a insurgent muse. The backdrop? A Belle Époque villa that when carried the wild power of the Seventies.

Suppose sun-drenched terraces, tangled gardens, and the spirit of Villa Nellcote. It was a time when freedom, decadence, and thriller collided. Grace poses in stylish seems to be with a contemporary edge.

Chloé Winter 2025 Marketing campaign

One second she’s draped in lace, the following the Chloé mannequin is wrapped in fur, then buttoned into sharp tailoring. She’s untamed, sensual, and unbothered as an escape in human kind. The marketing campaign balances restraint with hedonism, class with grit. It feels uncooked, cinematic, and unimaginable to disregard.

Inventive director Chemena Kamali sums it up: “Grace introduced her personal sensuality, rebellious charisma and dynamic free spirited power into the marketing campaign and made it fully hers.” Translation: she lit it on fireplace.

Chloé’s winter 2025 assortment lands in boutiques and on chloe.com beginning September 4, 2025. Get able to channel your inside Riviera insurgent.