Derek Jeter BetMGM Marketing campaign Video, New Initiatives, World Collection Picks
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Derek Jeter has been introduced as BetMGM’s latest model ambassador, bringing his aptitude for gamesmanship and hopefully a bit successful streak to the favored sports activities betting and iGaming operator. As a part of the deal, the five-time World Collection champ will seem in a brand new nationwide advertising marketing campaign, dubbed “Legendary Performs,” whereas making appearances down the street at choose VIP fan occasions. BetMGM On line casino can even launch an unique Jeter-themed slot recreation, making the Yankees shortstop the one present or former professional baseball participant together with his personal on-line on line casino recreation.
Jeter is the most recent sporting star to affix BetMGM’s roster of ambassadors, alongside Barry Sanders, Tim Howard and Wayne Gretzky, amongst others. After years of creating performs on the diamond, Jeter says he was excited to crew up with BetMGM to provide sports activities followers an opportunity to make some performs off the sphere as properly. “I’ve been properly conscious of the whole lot they’re doing to form the way forward for sports activities betting and on-line casinos,” the Baseball Corridor of Famer tells Selection. “I come from being an expert athlete and I’ve seen how playing and the trade has utterly modified during the last ten years or so,” he says, including, “It’s been form of enjoyable to observe, as a result of it brings loads of pleasure to the fan base.”
Although he admits he’s not a lot of a gambler himself — “I might play blackjack, however on the $5 desk,” he jokes — Jeter credit sportsbooks like BetMGM with bringing betting into the mainstream, evaluating the net wagering platform to fantasy sports activities.
“The recognition and the thrill I believe in all probability began to take off a bit bit when fantasy sports activities grew to become so large,” he says. “And I believe additionally the notion modified. It was form of one thing you probably did on the sly and also you wouldn’t actually need to discuss to folks about it. Now, everybody compares notes and are like, ‘Who’re we going to wager on tonight?’”
It’s been greater than a decade since Jeter retired from baseball, however that hasn’t slowed down the 14-time All-Star. Jeter launched The Gamers’ Tribune as an athlete-driven media platform in 2014, and served for 4 years as CEO of the Miami Marlins from 2017 till 2022. He additionally makes common appearances as an analyst on Fox Sports activities and launched Cap 2 Productions (a reference to his jersey quantity with the Yankees and position as crew captain) in 2024. Whereas others are “sitting down, ingesting wine and taking part in golf” of their retirement years, per Jeter, the 51-year-old says he would “get bored” and want to seek out one thing else to do. “There are not any indicators of me retiring or slowing down,” he says. “If something, I believe I’ve elevated the tempo.”
A part of his new tempo has been constructing out Cap 2 Productions, with the current launch of a World Collection documentary for Apple TV+ referred to as “Struggle for Glory,” together with tasks with ESPN and The Historical past Channel, amongst others. Whereas The Gamers Tribune targeted on written articles and short-form video content material, Jeter says he’s excited to increase to long-form tasks with Cap 2 Productions, teasing extra “motion pictures, TV and on-line content material” to return.
The daddy of 4 can also be desirous to create content material for all ages and generations. “I’ve a household now so family-friendly content material is one thing that’s necessary to me,” he says. “Plenty of the reveals that I watch are children reveals,” he confesses. “I’m ashamed to say it, however we’ll watch TV after which my oldest two go down by eight and I’m often in mattress by 9.”
As for his personal appearing ambitions: Whereas he was the topic of the 2022 ESPN miniseries, “The Captain,” don’t count on Jeter to be auditioning for roles in Hollywood anytime quickly. The baseball legend says it was paradoxically Spike Lee who shot down any appearing aspirations. “One of many perks of taking part in in New York is you get an opportunity to fulfill lots of people that you simply grew up admiring, and I used to be 21 years previous once I noticed Spike Lee at a recreation,” Jeter shares. “I mentioned, ‘Spike, when are you going to let me act in certainly one of your motion pictures?’ and he mentioned, ‘When you act like a shortstop tonight.’ That hit dwelling.” Jeter says. “And I rapidly understood my priorities.”
The 2025 Main League Baseball season heads into its midway level with the All-Star Recreation this week — now that Jeter is working with BetMGM, does he have a favourite to win the World Collection? “That’s a superb query,” he says. “I can’t give away that info however tune into Fox,” he chuckles. “We’re going to have to choose a crew there fairly quickly.”
What a couple of sleeper crew to observe? “I don’t know in the event that they’re a sleeper crew, however Detroit’s fairly good,” Jeter gives. “They’ve been taking part in properly and I believe they’re a crew that not lots of people know loads about. Don’t twist this into saying I’m choosing the Tigers to win the World Collection although,” the star provides, laughing. “I’m simply saying they’re actually good.”