Eight months in, Swedish unicorn Lovable crosses the $100M ARR milestone

Lower than per week after it grew to become Europe’s newest unicorn, Swedish vibe coding startup Lovable is now additionally a centaur — an organization with greater than $100 million in annual recurring income (ARR).

Lovable took solely eight months since its launch to get right here, because of the skyrocketing reputation of its AI-powered web site and app builder. The startup claims it now has greater than 2.3 million lively customers, and final reported 180,000 paying subscribers. 

With solely 45 full-time staff, and 14 open positions on its careers web page, that makes for a formidable employee-to-revenue ratio.

Subscriptions appear to be driving the majority of Lovable’s income, however the firm isn’t prioritizing gross sales in any respect prices. Shortly after Lovable mentioned it had reached ARR of $75 million in June, its CEO Anton Osika wrote on X that Lovable had “misplaced $1.5 million ARR in a single day” as a result of it had moved all customers on its Staff tier to its cheaper Professional tier, which now additionally accommodates collaboration.

The Groups plan is now being changed by a Enterprise tier, which sits between the Professional and customized Enterprise choices. The brand new plan gives business-focused options reminiscent of self-serve, Single Signal-On (SSO), templates, personal initiatives that received’t be seen to the complete staff, and the choice to opt-out from having your knowledge be used for coaching.

Lovable already has a slate of huge clients like Klarna, Hubspot and Photoroom, however there are nonetheless notable obstacles and issues round vibe coding amongst enterprises — the place the large cash is. This new tier may assist Lovable discover middleman use instances and drive extra companies to make use of its instruments for greater than prototyping, which is what the startup says most individuals use it for at present.

This has been one focus for the corporate, and Osika not too long ago mentioned that companies have been driving vital income from initiatives constructed with Lovable. 

The startup says greater than 10 million initiatives have been created on Lovable up to now.

The $100 million ARR membership isn’t giant, particularly in Europe, however it’s rising because of tailwinds from all issues AI. In April, Nvidia-backed B2B AI video platform Synthesia, additionally surpassed that milestone — although it was based in 2017, not late 2024.