Fendi Simply Introduced Again the Spy Bag & It is Acquired Secrets and techniques

The Fendi Spy Bag has made a return, and it’s cooler than ever. A favourite of the early 2000s, this cult-classic returns with a modern replace for fall-winter 2025. Redesigned by Silvia Venturini Fendi, the brand new Spy retains its iconic twisted handles and gentle leather-based look.

However now, it is available in a smaller dimension and contains a secret pocket hidden below the flap, closed with a gold-trimmed button. It’s the sort of bag that holds tales, and perhaps a couple of secrets and techniques.

Initially launched in 2005, the Spy was noticed on type icons just like the Olsen twins and Nicole Richie. Followers beloved its outsized silhouette and playful particulars. But it surely was the hidden coin purse that made it really feel private, like a fashion-forward diary you possibly can carry.

This new marketing campaign, shot by Stevie Dance and styled by Anna Trevelyan, options Amelia Grey, Gabbriette, and Xiao Wen Ju turning metropolis streets into their runway. The portraits combine nostalgia with street-smart confidence, bringing the Spy Bag’s legacy into now.

A part of Fendi’s centennial “Fendi 100” assortment, the bag honors the home’s previous whereas pushing it ahead. The Spy Bag is accessible now at choose boutiques and on fendi.com.