GMC Hummer EV outsold the Tesla Cybertruck final quarter

Gross sales of Tesla’s Cybertruck have plummeted from their peak final 12 months, to the purpose that the hulking (and costly) GMC Hummer EV outsold the polarizing steel-clad curiosity within the second quarter.

Tesla bought simply 4,306 Cybertrucks within the second quarter, simply shy of the 4,508 Hummers that GMC moved in the identical interval, in accordance with new information from Cox Automotive.

Each have been beat by Ford’s F-150 Lightning, which as soon as once more turned the best-selling electrical truck within the U.S. within the first quarter, beating out the Cybertruck. However even Ford’s providing is struggling; the 5,842 Lightnings bought in Q2 was the bottom quarterly complete for the corporate in over a 12 months.

To be honest, the GMC Hummer tally consists of gross sales of each the pickup truck and its SUV variant, though there’s little or no that differentiates the 2. Put one other means, the SUV model of the Hummer EV nonetheless extra intently resembles a truck than it does a typical sport utility automobile.

Rivian has additionally been scuffling with its personal electrical truck, the R1T. The corporate bought simply 1,752 of them final quarter, down from 3,309 in the identical interval final 12 months.

However the Cybertruck has had the largest fall from grace by far. After handing over the primary few models in December 2023, the corporate began promoting them in earnest in early 2024. Gross sales shot as much as a excessive of practically 17,000 within the third quarter of 2024, however fell simply as rapidly, as seen within the chart above.

Whether or not that fall was because of the model harm wrought by Elon Musk and his involvement with the Trump administration, or the truth that the Cybertruck continues to be far costlier than the $40,000 price ticket Tesla promised when it revealed the EV in 2019, is tough to say.

The corporate, at one level, predicted it could be making as many as 250,000 Cybertrucks a 12 months, and now has an amazing quantity of unused capability at its Texas manufacturing facility because of this.

As Musk as soon as mentioned in regards to the shiny EV: “we dug our personal grave with Cybertruck.”