Gucci Delivers Placing Portraits for Fall 2025 Marketing campaign

What does trend appear like when it’s actually private? Gucci solutions with “The Gucci Portrait Collection,” its fall-winter 2025 marketing campaign shot by Catherine Opie. The marketing campaign options 42 folks of various ages, backgrounds, and tales. They every put on items that replicate who they’re, not who they’re instructed to be.

Gucci Fall/Winter 2025 Marketing campaign

As an alternative of flashy poses or stiff seems to be, the portraits really feel calm and actual. A coat drapes naturally. A handbag is hugged shut. The best way somebody stands or glances on the digital camera tells us simply as a lot as what they’re sporting. The garments change into a part of the individual, not a fancy dress.

Director Lisa Rovner provides much more depth with quick movies. The forged responds to open questions with humor, honesty, and emotion. There aren’t any scripts. Simply actual ideas, actual moments.

This marketing campaign brings again Gucci’s signature model. It’s relaxed, assured, and stuffed with character. It blends previous and current with grace. There’s no must carry out. Simply present up as you’re.

With its highly effective mixture of trend and feeling, The Gucci Portrait Collection invitations us to look once more. Not simply on the outfits, however on the folks sporting them.