Fashion

Gucci Shift Is Right here & It is A lot Extra Than Only a Sneaker

Gucci debuts the Shift sneaker in new campaign.
Gucci debuts the Shift sneaker in a brand new marketing campaign. Photograph: Tess Petronio / Gucci

Gucci simply dropped the Shift sneaker, and it’s principally the style equal of an ideal pirouette. First seen on the Cruise 2026 present in Florence, the brand new fashion fuses classic athletic power with Gucci’s ultra-modern codes.

Gucci Shift Sneaker 2025 Marketing campaign

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And it’s all wrapped in an excellent gentle, low-profile form that strikes like a dream. This sneaker silhouette isn’t attempting to be loud. It’s enjoying the lengthy recreation. For girls, Shift options mesh GG cloth and velvety suede, aspect elastic inserts, and a flat sole impressed by ballet sneakers.

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Add within the delicate sparkle of a gold Interlocking Gucci G allure and that iconic Net stripe, and also you’ve acquired a sneaker that slips effortlessly between daywear and dance ground. The marketing campaign photos? Shot in uncooked, candid fashion.

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Suppose off-duty ease with a twist of studio perspective. Fashions Lily McMenamy, Coumba Samba, Issa Lish, and Lux Gillespie convey a cool, undone power to the combo. That’s whether or not curled up in lavender monogram or holding the sneakers like uncommon objects. Gucci Shift drops completely on-line beginning right this moment.

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