H&M Has Night time Imaginative and prescient With New Fall Drop

Half two of H&M’s fall-winter 2025 assortment has arrived, and it’s made for the night time. Captured by means of the lens of Anthony Seklaoui, the marketing campaign unfolds on dimly lit metropolis streets the place concrete glows and confidence reigns.

Fashions Vittoria Ceretti, Alex Consani, and Angelina Kendall channel the gathering’s temper: modern, cinematic, and irresistibly city. This second drop dives into H&M’s “neon noir” imaginative and prescient. It’s a mixture of leather-based, fake fur, and tailoring that blurs the strains between energy and sensuality.

Assume shiny black trousers, lace blouses, outsized blazers, and high-shine outerwear that catch the sunshine good. Every look transitions from day to nighttime with easy stylish, reflecting a narrative of self-expression and management.

First unveiled throughout London Trend Week, the H&M assortment’s vitality now comes alive in movement. Seklaoui’s nighttime portraits channel that runway second. It’s sharp, moody, and stuffed with motion.

It’s style constructed for the in-between hours, the place town turns into a catwalk and the principles fade into shadow. This drop is about exhibiting up with edge, with intention, and with the sort of confidence that doesn’t want the highlight to shine.