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Inside Alix Earle’s SipMARGS Hamptons Summer season Kickoff Occasion (Unique)

Alix Earle’s summer time is all about good vibes, nice firm and one thing to share beneath the solar. She hosted all that and extra within the Hamptons this previous weekend.

On Sunday, July 13, the influencer, 24, celebrated her canned cocktail model with the SipMARGS’ Official Summer season Kickoff occasion. Earle — alongside along with her closest buddies and a few of her margarita-loving followers — danced away the day to music spun by DJ Disco Strains at Montauk’s famed Surf Lodge.

The hostess gave PEOPLE an inside take a look at the colourful coastal soirée and recapped all of her favourite elements of the day, from how she selected her on-theme outfit to how her family members confirmed up in help. See all of the colourful images from the fun-filled festivities fueled by Earle’s very personal line of drinks.

Stylish Sufficient to Drink

Alix Earle.

Alix Earle


Earle confirmed off her sense of favor in “prepare with me” TikTok movies, so it is no shock that she pulled out the right outfit for her SipMARGS Kickoff. She managed to completely match the sunshine yellow of her basic margarita can.

Glow Woman

Alix Earle.

Alix Earle


The content material creator admits she did not initially plan to method-dress her approach by means of SipMARGS occasions, however now she’s loving the potential for extra coordination.

“We’ll need to do a mango can or a spicy can [next],” she provides, nodding to the flavors respectively packaged in orange and inexperienced. “I really feel just like the margaritas deliver the enjoyable vitality and make me need to go above and past with the outfits.”

Sipping Socially

Alix Earle (proper) and Remi Bader holding Fangirl followers.

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The Sizzling Mess podcast host says “SipMARGS summer time” is all about who you spend it with. She was particularly excited to have her internal circle by her facet at Surf Lodge.

“Attending to have all of my school buddies with me and my sister and my highschool greatest good friend and new buddies I met over time was simply so enjoyable,” says Earle, who’s relationship Houston Texans soccer participant Braxton Berrios.

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Cheers to That

The SipMARGS Hamptons Summer season Kickoff occasion at Surf Lodge in Montauk.

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Earle’s turned her beverage enterprise into one thing greater for her followers and tens of millions of followers, one thing that speaks to a “enjoyable way of life.”

“It goes very well with me and my model and what I’ve constructed over time. I feel it is fairly synonymous,” she explains. “It all the time brings the nice vibes and jogs my memory of excellent instances.”

One thing to Share

Alix Earle and her sister Ashtin.

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“I feel anytime I’m having fun with the SipMargs, it is all the time with my buddies, with family members. It is all the time simply creating good recollections,” she provides.

Music and Margs

DJ Disco Strains at Alix Earle’s SipMARGS Hamptons Summer season Kickoff occasion.

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The occasion pulsed alongside to beats by Disco Strains, whom Earle was particularly excited to have soundtrack her occasion.

“We love him,” she tells PEOPLE. “He all the time brings a superb vibe and a superb crowd, so I feel that undoubtedly all the time makes for a superb occasion.”

Beating the Warmth

Polaroids from Alix Earle’s SipMARGS Hamptons Summer season Kickoff occasion in Montauk.

Alix Earle


The vibes had been chill and the drinks had been chillier, however Earle notes that the spotlight of her Surf Lodge gathering got here somewhat later within the day, when the solar settled down behind the coast.

“It was so sizzling through the day. So when the solar began to set, I used to be like, ‘Okay, I am not dripping sweat anymore, and I am somewhat bit cooled off now,’ ” says Earle.

Trip Mode

Alix Earle.

Alix Earle


On Friday, July 11, Earle hosted one other occasion at one other Hamptons venue, Widespread Floor East. However past partying within the identify of SipMARGS, she says she’s been taking the chance to chill out out on Lengthy Island.

“I’ve actually been very chill right here, moreover the few SipMARGS events this weekend,” says the social media sensation. “We have been having fun with simply going to Pilates within the morning, occurring lengthy walks. We have been cooking each evening, after which we have been laying out by the pool and having our SipMARGS.”

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