Issey Miyake Fall 2025 Makes the In-Between Look Stunning

In a quiet European setting, mannequin Betsy Gaghan stands like a sculpture caught mid-thought. Photographed by Jamie Hawkesworth for Issey Miyake’s fall-winter 2025 marketing campaign, the photographs really feel like stills from a dream. Half-remembered, oddly acquainted, and stuffed with chance.

Issey Miyake Fall/Winter 2025 Marketing campaign

Stylist Brian Molloy performs with quantity and shadow, whereas Gary Gill and Lucia Pica lend the hair and make-up a lived-in surrealism. The garments are made to query. Impressed by Austrian artist Erwin Wurm, the gathering titled [N]both [N]or, explores what occurs within the areas between.

Attire ripple like sound waves. Sleeves develop and soften. Kinds fold in ways in which really feel each pure and disorienting. It’s style that asks you to look once more. The gathering leans into ambiguity as a type of freedom.

By mixing softness with construction, and playfulness with precision, it invitations wearers to determine how a garment ought to dwell on the physique. There’s nobody proper means. Simply infinite prospects.