Kate Moss is Saint Laurent’s Muse for Fall 2025 Advert
Kate Moss takes the highlight in Saint Laurent’s Fall 2025 marketing campaign, and he or she does it with cool, easy fashion. Shot in Los Angeles by photographer Mert Alas, the marketing campaign feels extra like a film than a photograph shoot. Every picture tells a narrative, and Kate is all the time the star.
Saint Laurent Fall 2025 Marketing campaign
In a single shot, she lounges in a classic automobile carrying a caramel coat and darkish sun shades. In one other, she’s barefoot within the sand, holding a burgundy quilted YSL Icare bag. The combination of fancy and informal makes it really feel actual. At evening, she wears a leather-based jacket with a frilly skirt, displaying that Saint Laurent will be sturdy and trendy on the similar time.
Inventive director Anthony Vaccarello blends previous and current. He mixes smooth silk attire with outsized jackets, lace with leather-based. Kate wears the garments like they had been made only for her.
The marketing campaign additionally options stars like Chloë Sevigny and Frankie Rayder. Collectively, they showcase YSL’s well-known luggage just like the Icare, Loulou, and Jamie, plus daring gold jewellery and cat-eye sun shades.
Within the quick movie, Kate whispers, “I giggle too loud in quiet rooms / And I go away earlier than the music stops.” The vibe? Wild, free, and completely Saint Laurent.
