Kendall Jenner Revives Chloé’s Iconic Paddington Bag

Kendall Jenner takes the highlight in Chloé’s newest marketing campaign, reviving the legendary Paddington bag for winter 2025. Shot in moody black-and-white by famend photographer David Sims, the imagery channels Seventies French cinema with a contemporary twist.

Chloé Paddington Bag Marketing campaign

Styled by Elodie David Touboul, Kendall seems easy and free, letting the bag really feel like a pure extension of her story. She’s joined by actress Aimee Lou Wooden and Okay-pop singer Anna from Meovv, who every carry their very own angle to the narrative.

The trio delivers individuality, sensuality, and a way of lived-in ease, all whereas carrying the Chloé bag that after outlined an period of informal luxurious. Initially launched in 2005, the Paddington turned a cult image of relaxed sophistication.

Now, underneath the inventive imaginative and prescient of Chemena Kamali, it returns with refined updates. There’s lighter {hardware}, a refined single-zip opening, and supple vegetable-tanned leather-based that’s meant to age fantastically. It nonetheless carries its signature padlock, however the design feels refreshed for the ladies of right this moment.