Left-leaning influencers embrace Bluesky with out abandoning X, Pew says

It’s no shock that many massive, left-leaning social media accounts have not too long ago joined Bluesky — however a brand new evaluation from the Pew Analysis Heart makes an attempt to quantify that shift.

This comes as an replace to Pew’s information influencer report launched in November 2024, which didn’t embody Bluesky in its numbers. The report centered on a comparatively small group of 500 influencers, all of whom have greater than 100,000 followers on at the very least one main platform and submit commonly about present occasions.

For this Bluesky-centric replace, Pew checked out those self same influencers (versus accounts which will have discovered an enormous viewers on Bluesky solely) and noticed that in February/March, 43% of them had an account on Bluesky. Simply over half (51%) of these accounts had been created after the 2024 presidential election.

There’s an enormous divide between influencers on the fitting and the left, with 69% of the left-leaning accounts (those that explicitly recognized as liberals or Democrats and expressed assist for Kamala Harris or Joe Biden earlier than the presidential election) making the leap to Bluesky, whereas solely 15% of the conservative ones did the identical.

This motion wasn’t essentially on the expense of X (previously Twitter). Whereas X proprietor Elon Musk’s alliance with now-President Donald Trump appeared to drive new customers to Bluesky, 82% of the influencers tracked by Pew nonetheless had an account on X, down solely barely from 85% in summer time 2025.

In different phrases, even when left-leaning influencers are dipping their toes into Bluesky, most of them (87%) haven’t deserted X. Pew additionally says most influencers proceed to submit extra commonly on X than on Bluesky.

Nonetheless, Bluesky exercise does look like selecting up — the variety of influencers on Bluesky who’re truly posting grew from 54% within the first week of January to 66% within the final full week of March.