McQueen Brings Drama to Fall 2025 Marketing campaign

McQueen’s fall-winter 2025 marketing campaign crackles with vitality. Shot and directed by Glen Luchford, it pulls us right into a world the place motion turns into language. Our bodies twist, stretch, and collapse in mild that feels nearly spectral, caught between shadow and radiance. The photographs hum with liberation.

McQueen Fall/Winter 2025 Marketing campaign

Seán McGirr, the home’s artistic director, roots the McQueen assortment within the Gothic codes of Victorian rebels. Oscar Wilde, Vesta Tilley, and Romaine Brooks linger like ghosts within the cloth, their daring spirit alive in each minimize and fold. McGirr frames the work as an exploration of pressure: custom versus transgression, restraint versus abandon.

It’s style that pushes on the edges of id, gender, and idealism. The marketing campaign stars Alex Consani, Athiec Geng, Chu Wong, and Libby Taverner, every embodying McGirr’s imaginative and prescient. With styling by Sarah Richardson and artwork course from Christopher Simmonds, the marketing campaign turns into greater than a seasonal assertion.

The garments themselves inform their very own story. Silk georgette ripples with weightless grace. Sharp tailoring slices via the air. Black lacquered leather-based holds the road, whereas bursts of scarlet and molten orange set the scene ablaze. The items are putting alone, however collectively they create a refrain of intuition, emotion, and uncooked need.