MJR Troy debuts Michigan’s largest laser IMAX display
MJR Theatres debuted its first IMAX display at its Troy cinema Friday, adopted by a screening of “Unbelievable 4: First Steps” on what’s now the most important laser IMAX display in Michigan.
The Troy location marks MJR’s second IMAX display throughout its 10 Michigan theaters; the primary at MJR Southgate opened in November 2023.
Anthony Taylor, director of promoting at MJR Theatres, stated the cinema chain was “so glad” with the outcomes of its first IMAX display after it turned widespread with Southgate moviegoers. The success made it merely a matter of “the place can we open up one other one?”
“And Troy felt like an ideal spot for it,” he stated.
Previous to the renovation, Troy was the one MJR location with none reclining chairs in any theater.
“We have actually tried to seek out methods to get recliners on this constructing and this was the right alternative to not solely carry the most important and the perfect, but in addition to place recliners in right here lastly,” stated Joel Kincaid, MJR’s vice chairman of operations.
The revamped theater boasts 300 “zero gravity” reclining chairs. However the actual draw is the larger-than-life display powered by twin 4k lasers, full dynamic sound, elevated brightness and deeper blacks. Choose rows supply VIP seats with heated recliners, facet tables, storage compartments and extra.
“The large display, breathtaking sound high quality of IMAX make it a perfect setting for witnessing among the most epic and visually beautiful moments in cinematic historical past,” stated Kincaid. “Whether or not it is the breathtaking panorama of Pandora, the epic battle of ‘The Avengers,’ or the emotional depth of Christopher Nolan’s ‘Interstellar,’ IMAX takes storytelling to the subsequent degree.”
The brand new theater is difficult to overlook, with over 2-foot-tall “IMAX” letters greeting guests. Upon coming into the foyer, the display sits in theater eight, proper throughout from the bar space.
After reducing the ribbon alongside Ethan Baker, the mayor of Troy, Kincaid described what the cutting-edge know-how means for Troy and the higher Metro Detroit space.
“You might be partaking in an journey, a visible spectacle that engulfs your senses and transports you into the guts of the story,” he stated.
Baker introduced an award to Kincaid recognizing MJR for having the most important laser IMAX display in Metro Detroit. The disclosing concluded with just a few film trailers and the theater’s inaugural screening.
“Unbelievable 4: First Steps” is only one of eight IMAX movies out or premiering this summer season, along with movies reminiscent of “Superman,” “F1 The Film” and “Jurassic World Rebirth,” driving IMAX’s market share, in accordance with the corporate.
“With the third quarter off to a really sturdy begin, IMAX is taking its efficiency to the subsequent degree 12 months thus far,” stated Wealthy Gelfond, CEO of IMAX, in a press launch on the corporate’s company stories for the second quarter of 2025. “We stay on monitor to ship a file $1.2 billion in world field workplace in 2025.”
MJR Troy is positioned at 100 E. Maple Street. Go to mjrtheatres.com for extra data.
bdolata@detroitnews.com