Nana Komatsu is an Ice Queen in Chanel’s Coco Neige Line
The Chanel Coco Neige 2025/26 marketing campaign hits like recent snow on a bluebird day. Starring actress and home muse Nana Komatsu, the marketing campaign is a winter vogue fantasy set within the coronary heart of the mountains, impressed by Gabrielle Chanel’s alpine love affair.
Chanel Coco Neige 2025 Marketing campaign
Photographed by Sean Thomas, the pictures bounce between serene daylight and icy nightfall. One second, Nana stands in head-to-toe sizzling pink beside a pair of huskies; the following, she’s wrapped in signature Chanel tweed below starlit pines. The vibe is après-ski class that’s stylish, moody, and unmistakably French.
This season’s assortment blends technical mastery with iconic model. There are plush snow-ready puffers, fuzzy double-C earmuffs, quilted gloves, and sequinned jackets made for dancing straight from the slopes to the chalet.
Nana wears daring black-and-white outerwear, crystal-trimmed boots, and tender cashmere with that easy Chanel angle. All the things, from the outsized sunnies to the chain-strapped baggage, nods to deal with codes whereas conserving issues performance-ready. It’s a luxurious snowstorm: cozy, cinematic, and deeply fashionable.
