Netflix shoots for the moon with new NASA content material partnership
Netflix is reaching for the celebrities.
The streaming large introduced Monday that it “is teaming up with NASA to carry house a bit of nearer to residence” by streaming dwell launches into subscribers’ houses later this summer time.
The transfer continues Netflix’s voyage into dwell streaming content material, which has proved to achieve success thus far. Tens of millions tuned in to Netflix on Christmas Day for a livestream of NFL video games, in addition to a halftime present live performance headlined by Beyoncé. Though it was suffering from studies of issues with the video high quality, a boxing match between Mike Tyson and Jake Paul streamed on Netflix in November was considered in 60 million households. Netflix additionally dived into the speak present realm this 12 months with “Everyone’s Dwell With John Mulaney.”
Now, Netflix thinks “the following large leap for humankind would possibly simply begin with you urgent play,” based on an article on its editorial web site, Tudum.
NASA+, which launched in 2023 as a manner for the general public to get simpler entry to house content material, is already free on NASA’s app and NASA.gov. However the house company is hoping that it could faucet in a few of Netflix’s 700 million+ subscribers and generate much more curiosity in house exploration.
“Audiences now may have one other choice to stream rocket launches, astronaut spacewalks, mission protection, and breathtaking dwell views of Earth from the Worldwide House Station,” the house company mentioned in its information launch.
The objective, NASA’s information launch said, is “to carry the thrill of the company’s discoveries, innovations, and house exploration to individuals, wherever they’re.”
“The Nationwide Aeronautics and House Act of 1958 calls on us to share our story of house exploration with the broadest attainable viewers,” Rebecca Sirmons, basic supervisor of NASA+ on the company’s headquarters in Washington, mentioned in a press release. “Collectively, we’re dedicated to a Golden Age of Innovation and Exploration — inspiring new generations — proper from the consolation of their sofa or within the palm of their hand from their cellphone.”
Netflix can also be capitalizing on a broader curiosity in house — 2025 has been an enormous 12 months for house exploration thus far, as NBC Information reported. In April, many tuned in as pop artist Katy Perry and 5 different celebrities launched into house on a brief flight aboard Blue Origin’s New Shepard rocket and capsule.
NASA+ dwell feeds will dwell on the Netflix’s platform alongside sequence, based on Tudum. Detailed schedules are anticipated to be shared nearer to launch day, the platform mentioned.