Rosé Is Serving Nostalgic Vibes with PUMA Collab

Rosé steps into the highlight along with her first full PUMA assortment, and it’s every part followers may dream of. The worldwide ambassador simply unveiled PUMA x ROSÉ, a monochromatic drop that feels equal elements sporty, fashionable, and private.

The marketing campaign, shot outdoor in mushy, nostalgic mild, reveals Rosé lounging in wildflower fields and putting poses towards inexperienced landscapes. The temper? Dreamlike but fearless. It completely matches her imaginative and prescient of “quiet rebel” and genuine self-expression.

PUMA x ROSE Collaboration

The PUMA assortment itself blends outsized streetwear silhouettes with female touches, bringing Rosé’s private type to the forefront. Standouts embody a mesh high stamped with a daring “ROSIE” graphic, relaxed observe jackets and pants, and a lineup of equipment, akin to playful mini duffle luggage.

On the footwear aspect, Rosé reimagines the enduring PUMA Speedcat with pointe-inspired laces on the Speedcat Ballet and modern assertion particulars on the OG Premium.

“This PUMA x ROSÉ assortment is de facto particular to me as a result of it displays a lot of who I’m, each on and off stage,” Rosé stated. “I wished it to really feel like how I see myself with out all of the noise, and I believe there’s one thing actually highly effective in that.”