Rosé Simply Put PUMA’s Silver Speedcat Entrance & Heart

Rosé simply took the PUMA Speedcat into overdrive. The Ok-pop icon steps right into a stripped-down industrial backdrop, turning stacks of tires and automobile wrecks into her runway. On the middle of all of it is the Metallic Speedcat, a sneaker cast in silver chrome that refuses to mix in.

PUMA Metallic Speedcat Marketing campaign

The design pulls from PUMA’s motorsport heritage, with a modern, low-profile construct that hugs the bottom prefer it owns it. The metallic end catches the sunshine in each step, echoing the glint of metal and chrome round her. It’s equal components pace and magnificence, engineered for affect however made to be worn like a press release.

Rosé’s marketing campaign frames the PUMA shoe as a problem: to face out, to maneuver quick, to personal the area you’re in. Even parked towards a wall of tires or stacked automobiles, the Speedcat feels able to launch ahead at any second.

The Metallic Speedcat lands as we speak on PUMA.com, at PUMA flagship shops, and thru choose stockists. If silver is the colour of pace, that is the shoe to show it.