Sephora faces calls to drop Huda Magnificence over antisemitic conspiracy theories
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FIRST ON FOX– Activist group StopAntisemitism is demanding Sephora cease carrying merchandise from Huda Magnificence after its founder posted a TikTok rant wherein she blamed Israel for inflicting each World Conflict, 9/11 and even the Oct. 7 Hamas terrorist assault.
“All the conspiracy theories popping out and a whole lot of proof behind them — that Israel has been behind World Conflict I, World Conflict II, September 11, October 7 — they allowed all of these items to occur. Is that this loopy? Like, I had a sense — I used to be like, ‘Are they behind each World Conflict?’ Sure. Behind September 11? Completely,” Huda Magnificence founder Huda Kattan mentioned within the put up to her 1.7 million followers, which has since been deleted by TikTok.
Each World Conflict I (led to 1918) and World Conflict II (led to 1945) occurred previous to the institution of the trendy State of Israel in 1948.
In a letter obtained by Fox Information Digital, StopAntisemitism founder Liora Rez mentioned Sephora would stand in opposition to its personal values by persevering with to supply Huda Magnificence merchandise.
“If Sephora is severe about making a secure and inclusive area for all communities, it should drop Huda Magnificence instantly,” the letter states.
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Huda Magnificence founder Huda Kattan claimed that Israel precipitated all World Wars and 9/11. (Getty)
“From spreading the antisemitic lie that Jews harvest the organs of Palestinians to victim-blaming Israelis after Hamas’ terrorist atrocities, Kattan has constantly used her large platform to incite in opposition to Jews,” the letter provides. “I’m requesting Sephora instantly sever ties with Huda Magnificence and cease carrying its merchandise on-line and in shops. Till you accomplish that, I can’t be procuring in your shops and can be making my mates, household, and group conscious of this troubling situation.
In an announcement to Fox Information Digital, Rez mentioned Kattan was an “unhinged hater” who spreads “bigotry.”
A consultant for TikTok instructed Fox Information Digital the video was eliminated for violating their group pointers. TikTok’s pointers stipulate that the social media app doesn’t enable “misinformation which will trigger vital hurt to people or society, no matter intent.”
Tamar Main, the USA Nationwide Director for Yad Vashem, instructed Fox Information Digital that Kattan’s remarks weren’t simply factually incorrect, they have been darkly paying homage to the Nazi rhetoric used to incite the German individuals in opposition to the Jews.
“Listening to that very same rhetoric resurface at this time is not only offensive — it’s traditionally illiterate and profoundly harmful,” Main instructed Fox Information Digital.
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Huda Kattan attends a Huda Magnificence Influencer Lunch at The Twenty Two on June 19, 2025 in London, England. (Photograph by Sam Simpson/Dave Benett/Getty Photographs for Huda Magnificence)
The Palestinian terrorist group Hamas additionally blamed the Jews for World Conflict I in its 1988 constitution. Hamas perpetrated the Oct. 7, 2023, assault that killed almost 1,200 individuals in Israel and kidnapped 251.
Kattan, a former finance skilled, began Huda Magnificence in 2013. The corporate generates $200 million in revenue yearly and was valued at $1.2 billion in 2017, per Forbes. Huda Magnificence has been carried in Sephora shops because it launched and started being offered within the U.S. and worldwide in 2015.
Kattan has additionally accused the Jewish State of sheltering pedophiles and fascinating in organ harvesting from Palestinians. Different Jewish teams condemned Kattan’s remarks and demanded that retailers cease working together with her.
“Huda Kattan constructed a model round magnificence—however these antisemitic conspiracy theories are nothing wanting ugly hate. Spreading vile myths about Jews to hundreds of thousands of followers isn’t simply reckless—it’s harmful.” Anti-Defamation League CEO Jonathan Greenblatt instructed Fox Information Digital in an announcement.
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StopAntisemitism has known as on Sephora to cease carrying Kattan’s merchandise. (Getty)
Ari Hoffnung of JLens, a Jewish values-based investor community, mentioned retailers needed to decide when it got here to opposing antisemitism.
“They’ll proceed to platform a model whose founder promotes hate-fueled conspiracy theories, or they’ll take a stand in opposition to antisemitism,” Hoffnung instructed Fox Information Digital.
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A Sephora spokesperson instructed Fox Information Digital it was reviewing the scenario.
“Sephora is pushed by its mission to create a welcoming and inclusive procuring expertise for all. We acknowledge that feedback from one among our model companions have raised issues and wish to be clear: selling hate, harassment, or misinformation doesn’t align with our values or code of conduct. We take this matter very critically and may affirm we’re actively reviewing this situation internally, together with working with the model,” the spokesperson mentioned.
Kattan didn’t return Fox Information Digital’s request for remark.