Spotify takes a swing at gaming with a mini golf sport forward of ‘Blissful Gilmore 2’ launch

Netflix and Spotify have teamed as much as launch a golf-inspired sport as a strategy to promote “Blissful Gilmore 2,” the sequel to Adam Sandler’s 1996 comedy movie, which premieres on Netflix this Friday, July 25.

This partnership represents a brand new enterprise for Spotify, because the music platform has by no means teamed up with one other firm to create a gaming expertise inside its app earlier than.

Gaming is an space Spotify has largely missed, so working with the streaming big is notable, even when just for a promotional marketing campaign, because it may function a take a look at to see if customers resonated with the expertise. For the reason that sport is tied to a beloved cult basic, it additionally presents a novel alternative to spice up engagement.

Spotify says it developed the sport in partnership with MiK Studio.

The brand new mini-game, titled Blissful Gilmore 2 Match, is accessible completely inside the Spotify app. To play, customers should good their golf swing by tapping on their gadget as they intention to finish all three holes.

The sport additionally provides a novel audiovisual expertise, that includes audio clips from the film when customers full every spherical, together with a customized playlist of “blissful” tracks curated particularly for the person. Gamers can even uncover Easter eggs, comparable to Blissful’s boots, his signature hockey stick, and an alligator.

On the finish of the expertise, customers can watch the official “Blissful Gilmore 2” trailer and share their customized playlist and remaining rating on social media.

Whereas that is the primary time Spotify has labored with one other firm to develop a gaming expertise, it’s value noting that Spotify beforehand launched a hidden sport on its platform as extra of an Easter egg. That sport, launched in 2023, was referred to as Eat This Playlist and was a variation of the basic Snake arcade sport the place gamers management a rising snake and keep away from obstacles.