The Nike x KNWLS Assortment Is Peak Sporty Seduction

Nike and London-based label KNWLS have collaborated to create a set that highlights trendy sportswear. It’s fierce, female, and unapologetically fashion-forward. The eight-piece lineup strikes effortlessly between the road, the fitness center, and the membership.

KNWLS Nike Collaboration

Impressed by the thought of sportswear as trendy armor, designers Charlotte Knowles and Alexandre Arsenault fuse athletic innovation with KNWLS’ edgy sensuality. The hero of the gathering, the Scythe corset, borrows Nike’s Flyknit sneaker expertise to create a body-hugging silhouette that’s each robust and sculptural.

The Ghost prime and pants proceed the theme with round knit materials and glossy cutouts, whereas the Joan twinset reinvents outerwear by means of technical plaid and reflective detailing.

The standout? The Air Max Muse; it’s a futuristic reimagining of Nike’s iconic coach. The model blends ballet flats, classic soccer footwear, and KNWLS’ Fang boots right into a sculptural, club-ready sneaker.

Shot by means of an ultra-sleek lens, the marketing campaign stars Imani-Lara Lansiquot, Soo Joo Park, Evgenia Nirka, Crystallmess, and VTSS. The gathering is out now through KNWLS and at choose retailers, and on October 23 globally on Nike’s SNKRS app.