This Is the Way forward for Frank Ocean’s Homer Jewellery Model
Frank Ocean was by no means one for the highlight. Almost all the things the reclusive musician ever put his identify to has debuted with minimal fanfare, together with Homer, Ocean’s advantageous jewellery model.
As an example, hardly anybody exterior of Ocean’s internal circle was conscious of Homer when Ocean quietly launched the road in 2018 — its public reveal got here solely three years later, a lot to music-starved followers’ chagrin.
Homer’s revival in 2025 was much less delicate than abrupt, although, as the posh label burst again to life with a sudden surge of summertime exercise that included new jewellery designs, new shops in Los Angeles and London, and a brand new search for the Homer retailer in New York.
Only some months prior, Homer was laying dormant. Even the occasional trickle of newness, had lengthy since dried up. Its Instagram web page hadn’t up to date since June 23, 2023, as an illustration.
Nearly two years to the date, it sprang again to life in keeping with the brand new items.
On condition that that is all indicative of Homer’s newly vivid future, we determined to scope the brand new Homer house within the New York Jewelers Alternate constructing, which situates Ocean’s luxurious label alongside a handful of native sellers.
Homer’s product, which included jewellery, scarves, rubber equipment, and particular Prada jackets, was initially solely out there from its NYC retailer; events who could not cease by had been solely in a position to place orders from bodily catalogs despatched by request from the Homer web site. A number of months after launch, nevertheless, Homer started promoting its wares on-line, with emailed newsletters touting new arrivals.
One latest missive listed gadgets from Homer’s latest Frankenstein-Twine jewellery line, cocreated with longstanding New York jewellery designer Barry Kieselstein-Twine. Choices included a “Excessive Jewellery Necklace” fabricated from 18k white gold and studded with over 2,200 lab-grown diamonds that retails for nearly $700,000.
Sticker shock is a Homer signature. “I didn’t need our work to be any inexpensive than Cartier,” Ocean stated when Homer debuted in 2021.
Although not one of the gadgets at the moment out there from Homer’s internet store are fairly as expensive because the million-dollar chains that Homer provided upon launch, it is now promoting a number of equally costly gadgets not up to now faraway from Cartier’s personal high-jewelry pricing.
And there is nonetheless clearly a Homer buyer. That is at the least partially as a result of there’ll by no means not be a Frank Ocean fan, actually, however it does not change the truth that Homer’s internet store has offered out of items like a $535 “Coronary heart Ring With Screw” and XL-sized “Bullet Gap Coronary heart Pendant” for $29,500.
On the Homer’s New York outpost, an assortment of recent jewellery was out there in starkly crisp show circumstances, framed by cabinets stuffed with Homer’s modernist packaging.
No surprises there — the jewellery retailer is a jewellery retailer! — however it’s price a cease for anybody curious in regards to the still-enigmatic Homer venture.
The pendants’ intricate shapes and sparkly lab-grown diamonds take advantage of sense IRL, underlining Ocean’s preliminary need to make Homer an offline-only proposition. You will not run into Ocean on the retailer, thoughts you, although he did attend its opening 2021 in typical modest vogue.
So, truly, you by no means know.
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