TikTok lures songwriters with new promotional options

TikTok is including new options to its app to let songwriters spotlight their works. These options, rolling out in beta, embrace a “Songwriter” label and a brand new tab on their profile to point out off their musical works. This will help songwriters market themselves higher to potential purchasers.

The corporate mentioned a restricted variety of publishing companions and songwriters have entry to the brand new label and the music spotlight part. Songwriters and publishers who need to be a part of this system should be a part of a waitlist for now.

TikTok mentioned that it surveyed over 870 songwriters and interviewed a bunch of them to know their wants on social media in relation to profile constructing and the creation of monetization alternatives. The corporate additionally pointed to an unbiased survey, which indicated that greater than half of songwriters who use social media to advertise their profile use TikTok to do it. The Bytedance-owned apps mentioned that the end result of those surveys drove the choice to construct these options.

“We’re passionately dedicated to supporting songwriters at TikTok, which is why we constructed these instruments to rejoice and elevate songwriters and their work on our platform,” TikTok’s World Head of Music Publishing Licensing and Partnership mentioned in a sentence.

“TikTok is exclusive in its potential to supply songwriters a solution to spotlight their musical works alongside their very own content material, serving to them to inform tales about their music, their craft, and their lives, and to lift their profile and construct their viewers on TikTok, as a whole lot of 1000’s of artist creators already do.”

Notably, Spotify has been releasing options to let songwriters spotlight their work for years now. Final 12 months, Tidal went past simply highlighting songwriter works and launched a software to trace their royalties and handle their work for which they’ve songwriting credit.

Whereas TikTok determined to close down its music streaming service TikTok Music final 12 months, the platform nonetheless stays necessary for customers to find new music and for artists to advertise their tracks. Earlier this 12 months, the corporate launched a TikTok for Artists software to let artists monitor the efficiency of their marketing campaign and tracks.