Tubi now options content material from well-liked YouTube channels like Legendary Kitchen and extra

In a bid to broaden its content material library and appeal to a youthful demographic, Fox-owned streaming service Tubi introduced on Wednesday a brand new program that brings content material from well-known YouTubers. 

The brand new Creators program options over 500 movies of episodic content material from six YouTubers, together with Rhett and Hyperlink’s firm, Legendary Leisure, amongst others. 

By partnering with creators who have already got a loyal following, Tubi goals to draw followers of their content material and improve Tubi’s enchantment in an more and more crowded market. Based on a current Nielsen report, YouTube dominates streaming viewership, accounting for 12.5% of all tv viewing in Might, whereas Tubi accounts for under 2.2%. This can be a comparable transfer to Peacock, which has been coaching well-liked TikTokers to create unique titles for its streaming service.

The content material becoming a member of Tubi consists of:

• Legendary Leisure’s well-liked food-focused interview present, “Final Meals,” hosted by Legendary Chef Josh Scherer.
• Dan and Riya, the Canadian duo identified for his or her collection “Beverly Valley Excessive.”
• FunnyMike along with his comedy collection “Mr. Creepy Eyes.”
• Jubilee (Jason Y. Lee) will characteristic a number of of his video collection, together with “Odd One Out” and “Rating.”
• Kinigra Deon and her assortment of dramedy collection “Vampire Siblings,” “School Life,” and “The World Didn’t Finish After I Was 16.”
• Watcher, hosted by Ryan Bergara, Shane Madej, and Steven Lim, will launch episodes of their unscripted collection, together with “Ghost Recordsdata” and “Puppet Historical past.” 

Tubi says it’ll carry on extra creators and 1000’s extra movies to the platform within the coming weeks. 

Prior to now, Tubi has undertaken initiatives to carry content material from rising abilities to its viewers. For instance, the platform lately partnered with Kickstarter to characteristic Kickstarter-funded movies on the platform in addition to present funding assist. Final yr, the streamer launched “Stubios” (sure, with a “b”), a program for aspiring filmmakers to submit their unique content material.