Zendaya Headlines On’s Be Each You Advert

Zendaya is again within the highlight. She fronts the “Be Each You” campaign, her newest with On, which is an influence transfer in movement. And a press release on proudly owning each aspect of your self with out apology. She’s the imaginative and prescient, shaping the vibe with longtime stylist Regulation Roach. The end result? A high-gloss, high-energy mixture of sport, avenue, and pure star energy.

On Be Each You 2025 Marketing campaign

Entrance and middle is the Cloudzone Moon. It’s Zendaya’s first co-created shoe with On. It’s a glossy, sculpted silhouette that’s as prepared for all-day put on as it’s for the digicam flash. Breathable mesh, supportive heel, and next-gen CloudTec® cushioning make a daring flex in sneaker kind.

The attire lineup is simply as sharp: a structured bomber, a second-skin studio bodysuit, and a observe set made to be lived in, all in breathable, move-with-you materials. Directed by Bardia Zeinali, the movie is a moody, moonlit fever dream break up into chapters.

There’s the insurgent, the romantic, the chaos, and the calm; all narrated by Zendaya herself. Each body hits like an editorial unfold in movement. Be Each You is now obtainable, with the softer, recovery-ready Cloudtilt Moon following on October 2. Discover it worldwide at on.com and On shops.