Fendi Faucets Aitana to Reveal the Season’s Should-Have Baggage

Italian vogue home Fendi makes summer season unforgettable with its new marketing campaign starring Spanish singer and actress Aitana. Wearing simple, flowing outfits, Aitana highlights the brand new season along with her signature type.

Shot by Sophie Jones, the Fendi marketing campaign takes place in a comfy, trendy dwelling the place Aitana lounges on beds and tender carpets whereas exploring Fendi’s newest luggage. She exhibits off three standout types, together with the Peekaboo, the Baguette, and the Sunshine Shopper.

Aitana for Fendi Summer season 2025 Marketing campaign

Each bit pops with enjoyable textures, akin to raffia and denim, and the coral bandana prints add a cheerful twist. Aitana’s garments match the vibe, styled by Isabel Greece with natural-inspired embroidery and relaxed silhouettes. The seems to be really feel recent and easy, good for heat summer season days.

The colour palette is sort of a beachy dream: coral crimson, seafoam inexperienced, sandy terracotta, and sky blue. Every part feels sunny, tender, and filled with persona. The marketing campaign additionally ties into Fendi’s one centesimal birthday celebration, making it much more particular.

Aitana’s new music “Segundo Intento” performs within the background, making the style second really feel like the beginning of a brand new chapter.