TikTok rolls out AI-powered Good Key phrase Filters to restrict content material you do not wish to see

TikTok is rolling out AI-powered Good Key phrase Filters to permit individuals to restrict content material they don’t wish to see on their For You web page, the corporate introduced on Tuesday.

Whereas TikTok already permits customers to make use of key phrase filters to limit particular content material from showing of their feeds, the brand new Good Key phrase Filters will use AI to moreover restrict content material that accommodates comparable key phrases, equivalent to synonyms.

The device will present you which ones further key phrases are being filtered along with your unique one. For instance, if you happen to select to filter out “transforming,” TikTok may also filter out “renovation” and “renovations.” The corporate says that customers will quickly be capable to choose or deselect particular key phrases they wish to embody.

TikTok may also quickly double the variety of key phrases that you would be able to add from 100 to 200. Plus, the social community plans to make it simpler so as to add them in bulk.

The corporate says it believes Good Key phrase Filters will get extra exact additional time, as extra individuals use it.

TikTok additionally introduced that its Handle Subjects function, which it started piloting within the U.S. in August 2024, is now obtainable globally. The device enables you to tailor the For You feed to point out you roughly of sure matters, equivalent to sports activities, journey, humor, present affairs, dance, and meals.

You’ll be able to entry the function by going into Settings, deciding on “Content material Preferences,” after which clicking the “Handle Subjects” possibility. From there, you possibly can transfer the slider to customise how a lot of a particular kind of content material you wish to see in your For You feed.

As a part of at the moment’s announcement, TikTok shared that it’s launching a brand new schooling information to assist customers arrange and higher perceive their For You feed.